CLIENT: CENTURY ARMS | CANIK USA
INDUSTRY: FIREARM MANUFACTURER
COMPANY OVERVIEW: Century Arms is a major importer and manufacturer of firearms and accessories, known for its affordable firearms, particularly AK-style rifles. Canik USA is the American subsidiary of Canik, a Turkish firearms manufacturer known for its TP series and METE series of handguns.
CLIENT OBJECTIVES: Increase visibility using social media.
TARGET AUDIENCE: Military, Law Enforcement, private security and firearm aficionados globally.
KEY MESSAGE: provide high-quality, reliable, and innovative firearms with a strong emphasis on performance and value.
SCOPE OF WORK
SERVICES PROVIDED: Content Coordinator in charge of: Videography and video editing to increase growth, visibility and awareness to a growing social media.
DELIVERABLES: Deliver cinema quality videos to 10x social media followers
KEY DECISIONS: Increase visibility of brand
1. APPROACH
CREATIVE CONCEPT: Revitalize brand image to project a professional ethos.
PROCESS: Capture cinematic footage and edit to entice future customers.
TOOLS AND TECHNOLOGY: Adobe Creative suite and professional cameras
(Sony FX3).
2. EXECUTION
CHALLENGES: Overcrowded decision-making process.
SOLUTIONS: Demonstrating effective industry solutions.
KEY DECISIONS: Evidencing and corroborating.
3. RESULTS
OUTCOME: Videos and social media increased by 10x
CLIENT FEEDBACK: Brand appears more professional.
METRICS : Videos have 10x more impact and engagement without influencer help.
