Canik USA and Century Arms are the leading manufacturer for AK rifles and hand guns. Canik USA is the American subsidiary of Canik, a Turkish firearms manufacturer known for its TP series and METE series of handguns. Our task was to increase visibility and engagement on their social media platforms. We were able to successfully revitalize brand image to project a professional ethos. We provided a full suite of services for all of our all new concepts—content and branding, shot all new photography, filmed and edited cinematic footage, and strategized all content to pair with the new visuals. As a result, videos and social media increased by 10x, subscribers and followers increased by 50% and videos had 10x more impact and engagement without influencer help.